Our industry should be as diverse as our audience. But it's not.
We can change that.
There was no malicious plan to build a staffing funnel excluding diverse talent, and yet, here we are:
We're not including diverse new talent.
Either because of lack of awareness or opportunity, young people from diverse backgrounds are not aspiring to careers in advertising. And while other cutting-edge industries are reaching out—we aren't.
Expose 1,000 creatively minded, diverse students to careers in advertising, and expose the advertising industry to them, for the sake of both our brighter futures.
We need 25 agencies to raise their hands to connect with 40 students each.
There are two ways agencies can partner with local high schools (or leverage existing school relationships):
To expose diverse students to various aspects of the advertising industry through a simple, low-cost option with a small agency time commitment.
Agency identifies a diverse high school within their community to partner with.
Agency coordinates with school faculty to lead 4-5 sessions in which agency employees in a variety of roles speak with students about advertising and the opportunities it provides.
**To quantify success metrics, each agency must document their 40 participants by name and picture, and must obtain releases signed by participants and their guardians. Additionally, participants of the program are expected to complete a post-survey.
For further details, please download the Speaker Series Toolkit.
Blake Winfree talks with students about the opportunities in advertising
To give diverse students a true deep dive into the advertising industry and give agencies a deeper connection to their community through joint work on a real campaign.
Thanks for taking the first step toward a more diverse future for our industry. Please enter your details below and a member of the 25Forty team will get back to you soon.